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Media monoliths how great media brands thrive and survive by Mark Tungate

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Published by Kogan Page in London, Sterling, VA .
Written in English

Subjects:

  • Mass media -- Economic aspects,
  • Brand name products

Book details:

Edition Notes

Includes bibliographical references (p. [250]-251) and index.

StatementMark Tungate.
Classifications
LC ClassificationsP96.E25 T86 2004
The Physical Object
Paginationviii, 261 p. :
Number of Pages261
ID Numbers
Open LibraryOL3290638M
ISBN 100749441089
LC Control Number2004005769

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Find many great new & used options and get the best deals for Media Monoliths: How Great Media Brands Thrive and Survive by Mark Tungate (, Paperback) at the best online prices at eBay! Free shipping for many products!   Media Monoliths: How Great Media Brands Thrive and Survive - Ebook written by Mark Tungate. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Media Monoliths: How Great Media Brands Thrive and Survive.4/5(2). Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded a journalist, Mark has written for publications such as The Times, The Telegraph, and The has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the Cited by: Explore a preview version of Monolith to Microservices right now. O’Reilly members get unlimited access to live online training experiences, plus books, videos, and digital content from + publishers.

"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to . Get this from a library! Media monoliths: how great media brands thrive and survive. [Mark Tungate] -- "Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts.   Written in a crisp journalistic style, stuffed with facts, yet an entertaining read, Media Monoliths is the first book to provide an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has /5(23). Why We Like This Book. Media Monoliths provides a comprehensive array of interesting insights about the media giants that dominate the media landscape, presenting the missions, people and goals of businesses that wield great influence around the world. By focusing on their common factors as well as their unique spins on branding philosophy.

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